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Bruno
Director: Dan Mazer
Release Date: July 10, 2009
Starring: Sacha Baron Cohen
Language: English
Country: United States
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Bruno is a mockumentary comedy film slated for release on July 10, 2009. It is produced by, co-written, and stars Sacha Baron Cohen. The character Bruno originates from Cohen’s previous Channel 4 and HBO series, Da Ali G Show. This film is the third based on characters from the show, following Ali G Indahouse and Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan, but the latter and this film occurs in real-life situations unlike the Ali G Indahouse.
The Hollywood Reporter claimed that Sacha Baron Cohen’s next film, which was earlier reported to be based on a new character, will be based on Bruno and claimed that the title would be “Bruno: Delicious Journeys Through America for the Purpose of Making Heterosexual Males Visibly Uncomfortable in the Presence of a Gay Foreigner in a Mesh T-Shirt”. However, The Hollywood Reporter was incorrect, and that particular title is only a rumor, though the tentative title will still include the name “Bruno” followed by a colon in the same manner as the “Borat” film, another movie based on a Cohen character.
Bruno is a fictional character played by Sacha Baron Cohen who first appeared during short sketches on The Paramount Comedy Channel in 1998, before reappearing on Da Ali G Show. Following the success of Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan, Universal Studios acquired the rights to make a Bruno film.
Bruno, who has no known surname, is a homosexual character claiming to be a reporter from an Austrian television station and interviews unsuspecting guests about topics such as fashion, entertainment, celebrities and homosexuality, with an emphasis on the latter as each interview progresses. The Austrian TV station’s logo features the letters ÖJRF (revealed once as Österreichischer Jungen Rundfunk, or in English, Austrian Boys Broadcast) inside a baby blue square, with a smaller purple square in the upper left quadrant.
The name is similar to that of Austrian national broadcaster ORF (Österreichischer Rundfunk). The logo often appears on Bruno’s show in the upper right corner of the screen. Bruno’s segment on Da Ali G Show is called Funkyzeit mit Brüno (Funkytime with Brüno). (The show’s theme song is “Crank It Up”, by Scooter, from the album Our Happy Hardcore), with the “z” in “funkyzeit” pronounced with a stereotypically gay sounding lisp.
Bruno is a 6 foot, 3 inch white male with a thin build, brown hair and brown eyes. His hair is clipped short except a four-inch-long faux-hawk bleached blonde at the top. Bruno dresses in a rather flamboyant and garish style. He often wears lace-up shirts with cut-off sleeves, studded accessories such as belts or bracelets, and piercings, such as one in his left eyebrow.
His signature outfit combines these elements against a main theme of blue denim. In earlier episodes, the character had a mustache and slicked hair. Bruno speaks with a faux-German accent, often substituting “w” sounds with “v” and “s” sounds with “sh”. (The German “w” is pronounced as a “v” and the German “s” becomes “sh” when followed by a “t” or “p”). His voice is high-pitched for a male, and he boldly carries a positive attitude, often commending his interviewees with lines like “that’s great” following their comments.
Bruno: Delicious Journeys Through America for the Purpose of Making Heterosexual Males Visibly Uncomfortable in the Presence of a Gay Foreigner in a Mesh T-Shirt was a mock-title proposed by Hollywood-news and -gossip blog Defamer and mistakenly reported as genuine by a number of sources of film information, including the Daily Star and The Guardian.
In the course of filming the movie, Cohen performed an interview with former Mossad agent Yossi Alpher and a Palestinian about the Israeli-Palestinian conflict. The subjects were unaware of the farcical nature of the interview which included questions that deliberately conflated Hamas and hummus and indicated that the conflict is between Jews and Hindus. On June 6, 2008, a riot ensued at a stunt orchestrated by Cohen and the producers of the film as they staged a “Blue Collar Brawlin’” in Fort Smith, Arkansas.
Patrons were lured to an event billed as cage fighting, held at a Convention Center, by print and Craigslist advertisements, promoting “hot girls”, $1 beer and $5 admission. 1500 people attended the event, and were greeted by signs that informed them that they were being filmed. No cell phones, video, or cameras were allowed inside. Instead of hot girls and cage fighting, the acts taking place became homosexual in nature, and people threw chairs and beer at the performers. The performers were Bruno (Cohen) under the ironic gimmick, “Straight Dave” and an unknown actor portraying his opponent.
In September 2008, video and photos were released showing Cohen (in character as Bruno) storming the catwalk during an Ágatha Ruiz de la Prada fashion show in Milan. Cohen managed to walk down the runway for a few moments before lights were dimmed and security guards escorted him away. This occurred after Cohen and his crew were allegedly stopped by security while attempting to enter backstage at two other shows during Milan’s fashion week.
On November 2, 2008, Cohen, dressed as Bruno, and his film crew were spotted at a Los Angeles rally in support of California’s Proposition 8. Though he appeared to fool most, he was recognized by some at the rally and whisked away before he could be interviewed by reporters. On November 7, while appearing as an extra in a scene for Medium, Cohen interrupted a scene in character and was removed from the set. Production on the episode was shut down temporarily.
The production team also deceived former presidential candidate Ron Paul into being interviewed by Bruno by posing as an Austrian TV show looking to question the congressman about economic issues. According to sources at Slate magazine, the interview starts out normally, but after a staged technical error, Bruno suggests he and Dr. Paul wait in the other room while the crew fixes a light. It is there that Bruno turns on music and begin dancing, which Ron Paul ignores at first. However, as soon as Bruno drops his pants, the congressman storms out of the room. A spokeswoman for Paul commented on the incident. She said Cohen’s people were very deceptive in their tactics.
At the time, she thought they were “legitimate,” but now confesses to some concern. “I’m familiar with his work, so you can imagine how I feel about it,” she said. Jesse Benton, senior vice president of Ron Paul’s Campaign for Liberty organization and former campaign spokesman for Paul, said Paul was not familiar with Cohen’s HBO program, Da Ali G Show. “If it’s not on hard-core financial news, he doesn’t follow it,” Benton said. But, he added, “It sounds like it’s going to be pretty funny.”
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